LinkedIn requires a $2 minimum for this pricing model - it’s a great option if you want to drive traffic to your website and generate leads.Ĭost-per-impression (CPI): This is where you pay for every 1,000 impressions your ad gets - this model also has a $2 minimum spend. Here are the pricing models for bidding on LinkedIn Ads:Ĭost-per-click (CPC): This means you pay when people click on your LinkedIn Ad.
So, if your target audience is in high demand, your ad will cost more. When you use LinkedIn Ads, you compete with other advertisers to get your ad seen by bidding for them. LinkedIn ad prices depend on several factors, including audience, bid, and how relevant your ad is to the LinkedIn community.
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